M&O Blog

Video Needs to be The Core of Content Strategy

We understand that videos can be daunting to film and nerve-wracking to begin posting. However, they offer an opportunity for a more personal and unique feeling to clients. Utilizing videos at the core of any content strategy has a lot of benefits! Oftentime, they become an easier alternative to typing after a bit of practice. Getting started with creating videos is easy. All you need to do is record on your phone! There’s no need for an expensive camera at the beginning. Some recommended software include OpenShot and VideoPad. 


Videos have seen large success on various social media platforms. Thus, the amount of time that goes into creating a video is totally worth it. For starters, videos posted on Facebook get significantly more interaction than posts that are image and text-based. In addition, Oberlo cites that the average user spends 88% more time on a website with a video, and that 54% of users they surveyed stated that they wanted to see more video content on the internet. Another great benefit for videos is that they are optimized for mobile devices, which is where most of your clients will find you. Additionally, videos work well for SEO. Also, research has shown that the human brain can remember inflection, speed, and tone of voice along with the words spoke. This makes video content even more memorable than other forms of content. All of these benefits make video an incredibly important part of your content strategy.


Much like public speaking, shooting videos takes time and practice to become an expert. Little speech mistakes don’t phase the audience either! Despite what you may think, these little mistakes actually add authenticity to your message. Remember to first and foremost speak slowly and clearly, wear presentable clothing, and avoid fidgeting with your appearance throughout the video. Having some sort of visuals, like a PowerPoint presentation, can also aid the video by allowing you to cut to different slides, infographics, and more while you’re speaking.

If you have done a seminar before, then you already have practice in presenting important information about yourself and your company. Preparing a script for a video should be no big deal with all of that experience.

Much like any other social media post, there are also some tips that can be used to ensure that your video is successful on whatever social media site you are posting on.

Serious businessman with touchpad watching online video training or conference
Serious businessman with touchpad watching online video training or conference

Where Should I Post Video?

While videos can be posted on a variety of websites, the most important places to post videos in order to reach your audience are on Facebook and through email. Most people in your target audience range primarily use Facebook in order to stay connected with their friends and family. Therefore, you should utilize Facebook at the forefront of your social media plan. 

Another place that will allow easy reach to your clients is through email. There’s a high chance that sending out videos through email messages will make them seen quicker and more often. Therefore, to reach your audience efficiently, email and Facebook are the two places that you should focus your attention.

Long-Form Video

A longer-form video of more than a couple of minutes in length should be posted to either YouTube or your company’s website. Videos that are too long will not be watched all of the way through on Facebook.

YouTube’s purpose is to answer questions, therefore, your video should be informational and titled in a way that presents an answer to someone’s supposed question. Your company’s website is functioning in a very similar way; it is trying to inform a potential client about your business. A longer, informative video on your beliefs, principles, and services would be an amazing addition to your landing page or About page.

Short Videos

Shorter videos about one minute to three minutes long should be posted onto your Facebook timeline. These videos do not need to be as professional or informational as the videos posted on YouTube or your company’s website. Facebook’s main purpose is to share information, which makes it a great spot to put videos about anything new happening with your company.

Videos less than one minute are ideal for any platform’s story feature (Snapchat, Instagram, Facebook). Keep in mind that these videos should be more entertaining and less informative. Videos on this type of platform are often used to destress. Making short clips of new employees, a new office space, or something cool going on around your office will work very well here.

What Kind of Video Content Should I Post?

We have also thought up some video content ideas for you! One step is to understand where to post your videos. There is a second step of consistently posting great content, however. One idea is a simple Facebook video could be answering frequently asked questions about your company. Another is a simple email attachment wishing a client a Happy Birthday or Congratulations on any of their accomplishments. This is also a very personal way to continue to maintain relationships and show how much you care about your clients.

Now you’re all set to put videos at the core of your content strategy. Happy posting!

Read more of M&O Marketing’s blog articles here.

Learn more about M&O Marketing here.


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How to Create and Execute a Video Content Marketing Strategy

Video Marketing Strategy: What Marketers Need to Know

The Importance of Video in Your Content Strategy

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