When COVID-19 hit, financial advisors had to stop in-person seminars and convert to facing potential clients through webinars. Webinars can be very successful in capturing leads and scheduling appointments if they are executed correctly. When independent financial advisors are conducting webinars, they find that their audience drops-off or out of the webinar. Increased drop-off rates are usually a result of various factors, but ultimately mean that you are losing business because your audience is unengaged. Thus, in this article, we will discuss ways to help decrease webinar drop-offs.
Here are some tips to help you decrease your webinar drop-off rate:
Content
Your presentation should deliver useful content to the audience and highlight why you and the services you offer will solve their pain point or answer a question. Successful webinars put content at a top priority. Refrain from using content that sounds like a sales pitch or sales presentation deck; your audience will pull away.
M&O Marketing has custom seminar templates that can be used for webinars. Our templates contain content that will speak to your audience, keep them engaged, and, most importantly, convert them to clients.
Practice
A no-brainer, but practice makes perfect. Practicing your presentation is the most useful thing you can do to help decrease drop-offs during your webinars. We all know that when we are listening to a presentation, there is nothing worse than the speaker sounding scripted or unprepared. Running through your presentation and practicing it before the webinar will improve your delivery and make the presentation feel more fluid your audience. The more cohesive your delivery is, the more engaged your participants will be, and the lower your drop off rate will be.
Suppose you feel like your public speaking or presenting skills could improve. In that case, our Spotlight Training can help you get where you need to be to capture your audience’s attention. This training is with Emmy Award-winning Roop Raj, where he focuses on sharpening and fine-tuning your presentation skills.
Incorporate polling
Creating an interactive experience will keep the audience interested and therefore decrease drop-off rates. Increasing audience interaction is a great tactic a webinar presenter can use to keep their presentation exciting and engaging. Polling is a great tactic to use because it engages your audience, and makes them feel important. And you can use the results to understand what your audience thinks about various topics you’re presenting.
Q&A
Incorporating time for a Q & A is going to be one of the best ways to keep them interested and feel like they are part of the presentation. You could approach using Q&A a few different ways; for example, some financial advisors will invite people who registered for the event to share questions in advance. Others will section out a time in their presentation to have a live Q&A. There is no right or wrong way to implement this tactic, but one good rule of thumb here is that you always want to make sure that there is dialog. Having time for questions and providing answers will help decrease the drop-off rate.
Implementing some of these tips could make a difference in scheduling appointments and not. On your next webinar try these tips to see decreased drop-off rates of attendees.
Roop Raj, local newscaster, recorded a webinar for all of our agents going through the basics of presenting a webinar. He gives exclusive tips and tricks to ensure you host a successful webinar!
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Sources
B2B Lead Gen Basics: How to Decrease Your Webinar Drop-Off Rate
