Brand consistency is the method of delivering messages that are inline with a company’s brand value and identity. Consistency affects how consumers perceive your company. The goal of brand consistency is to bring a specific feeling to consumers through messaging that remains the same across the various channels. The more your message remains unchanged, the more consistent your brand becomes, and the faster consumers will be able to identify with your brand, and the less time they will have to consider buying from your company.
The Creative Team at M&O Marketing can help you improve your brand consistency. Before we talk more about how we can help, we will discuss why brand consistency is essential.
Benefits of Brand Consistency
Brand recognition is one of the most apparent reasons why brand consistency is so important. Keeping the same theme in your image and messaging is necessary when striving to be easily recognized. Being quickly recognized by consumers means that they don’t have to take as much time thinking about if your business is credible or not. It also means that a consumer might only have to see your company logo to know that.
When your brand is consistent, it’s easier to shape the perception that consumers have associated with your brand because you can push critical messages about your company and your linear brand elements. For example, your company consistently uses bright colors and positive imagery in ads. When consumers always see this, they will perceive that by purchasing from your brand, it will solve their pain point and have a positive impact on their life.
Alliing brand consistency with carefully-crafted words and images results in positive emotions evoked by consumers with your brand. When consistent positive emotions are done correctly, over time, the exposure will result in the consumer quickly being able to identify with your brand. The repeated positive emotion evoked can make people happy, which translates into less purchasing resistance, meaning they are more likely to buy from your company.
About 71% of consumers are more likely to purchase a product or service from a company that they trust and recognize. Being trustworthy is a crucial element in being a successful brand. Brand consistency leads to consumers feeling confident that they will have a specific experience when interacting with your brand. Developing a uniform look for your brand across your company’s website, social media, and any merchandise will translate into consumers feeling more comfortable with your brand and purchasing from your company.
Brand consistency can play many different roles in developing a successful business and one that customers trust.
If you feel that your business doesn’t have a consistent marketing approach, or doesn’t have one at all, our creative team can help. We help businesses capitalize on brand consistency by creating capturing logos, websites, managing social media, etc.