Brand consistency is the method of delivering messages that go with a company’s brand value and identity. Consistency heavily impacts how consumers view your company. Your goal is to have the same message across the board. Any websites, social media, or other places should all match in style, format, and message. If you have a clear message across all channels, then your brand becomes known as more consistent. Then, consumers will be able to identify your brand easily. If a consumer already knows your brand, and likes your brand, they take less time to move towards a purchase.

The Creative Team at M&O Marketing can help you improve your brand consistency. There are four main benefits of brand consistency. We’ve outlined all of the benefits below.

Benefits of Brand Consistency

Brand Recognition 

Firstly, brand recognition is the most notable benefit of brand consistency. Having the same theme in your photos and text is necessary when striving to be easily recognized. Thus, consumers don’t have to take as much time thinking about if your business is credible or not. The more recognizable your business, the more credible it becomes. A great brand is recognizable from the logo. Think of brands, such as, McDonalds, Chevrolet, and Apple. All of these brands are extremely well known. Therefore, they do not have to fight to be known as credible. Becoming as easily recognized as one of these brands should be your goal.

Brand Perception 

A consistent brand also shapes a great perception of your company. For the beginning, consumers are always judging your brand, whether we like it or not. A great perception allows you to push more important messages. Over time, your perception will grow by posting relevant content and having appealing images. These great aspects will come to be known as normal for your brand. Brand consistency is not simply about always posting. Instead, consistency is about always posting great content. With an influx of great content comes a better view of your overall brand.

With enough great content, you can start pushing more subliminal messaging. For example, someone could notice that your company consistently uses bright colors and positive imagery in ads. Bright colors depict a positive impact, therefore allowing consumers to believe this product will solve their pain points.

Positive Emotions

Alining brand consistency with carefully-crafted words and images results in positive emotions. More positive emotions over time will lead to better consumer identity. As you continue to evoke positive emotions, eventually, the consumer will be able to more quickly connect with your brand. Thus, the repeated positive emotion evoked will make more people happy. This translates into less purchasing resistance, which means consumers are more likely to buy from your company again.

Builds Trust

About 71% of consumers are more likely to purchase a product or service from a company that they trust and recognize. Therefore, being trustworthy is a crucial element of a successful brand. Brand consistency leads to consumers feeling confident that they will have a specific experience when interacting with your brand. Developing a uniform look for your brand across your company’s website, social media, and any merchandise will translate into consumers feeling more comfortable with your brand and purchasing from your company.

Conclusion 

Brand consistency can play many different roles in developing a successful business and one that customers trust. 

If you feel that your business doesn’t have a consistent marketing approach, or doesn’t have one at all, our creative team can help. We help businesses capitalize on brand consistency by creating capturing logos, websites, managing social media, etc. 

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Sources

71% of Consumers More Likely to Buy a Product or Service From a Name They Recognize